Description
- Joico Color Balance Purple Shampoo gently cleanses hair, neutralizes unwanted yellow and warm tones, and boosts shine and controls static.
- VIOLET PIGMENTS directly attach to the hair and instantly neutralize unwanted yellow tones.
- GREEN TEA EXTRACT AND UV ABSORBERS help fight fading and tonal change to keep color looking great.
- SMART RELEASE TECHNOLOGY, our one-of-a-kind liposome delivery system, packs a punch – continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.
- KERATIN, a protective protein found naturally in hair, actively seeks out damage and helps repairs hair by replacing lost proteins. The result? Stronger, healthy-looking locks.
| UPC | 074469520539 |
|---|---|
| Scent | Fresh |
| Hair Type | Color Treated |
| Item Form | Liquid |
| Scent Name | Fresh |
| Unit Count | 1.7 Fluid Ounces |
| Item Weight | 1.7 ounces |
| Manufacturer | Joico |
| Liquid Volume | 1.7 fluid ounces |
| Item Dimensions | 1.35 x 1.35 x 4 inches |
| Number of Items | 1 |
| Product Benefits | Our formula releases Rosehip Oil, Arginine, & Keratin – plus Green Tea extract, UV absorbers, & antioxidants |
| Active Ingredients | Salicylic Acid, salicylic_acid |
| Material Type Free | Paraben Free, Sulfate Free |
| Suitable Hair Color | All Hair Colors |
| Age Range Description | Adult |
| Manufacturer Part Number | HU-XI-201 |
| Recommended Uses For Product | Professional Salon & Spa |
| Other Special Features of the Product | Keep your blonde hair cool with Joico’s Color Balance Purple collection, designed to instantly neutralize unwanted yellow and warm tones. Featuring Green Tea Extract, UV absorbers, antioxidants, plus SmartRelease Technology – our one-of-a-kind liposome delivery system that continuously releases Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling. |
Keep Your Blonde Hair Cool
COLOR BALANCE PURPLE SHAMPOO
When blonde hair loses its cool, reach for this instant, corrective shampoo for color-treated hair that ditches unwanted yellow tones. The unique formula — designed to preserve highlighted, icy blondes, silvery grays, ombré, and balayage looks, while safeguarding the vibrancy of color-treated hair – banishes brassy warmth, shields hair from the elements, and boosts shine and strength.
Directions: Apply to wet hair. Lather. Leave in 1 – 3 minutes; rinse. Use 2 – 3 times a week.
HERE’S WHY YOU’LL LOVE IT
– Long-lasting results through 12 washes
– Boosts shine and smoothness
– Over 2X stronger hair*
– Paraben-free
*Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using Color Balance Purple Shampoo and Conditioner together
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How long will Color Balance Purple Shampoo and Conditioner keep my hair free of brassy tones?
Results last for up to 12 washes.
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Does it smell like hair-color chemicals?
Color Balance Shampoos and Conditioners are deliciously fragrant — stocked with citrus, fruity, green, aldehyde top notes; floral, jasmine, orange flower, and rose middle notes; and spicy, woody, musk dry notes.
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Will the green-tea extract turn my hair green if I use Color Balance Shampoo too often?
Not to worry! Green tea extract helps fight tonal change, so it neutralizes brassy, yellow tones for balanced results.






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